Generation Z and Intergenerational Sharing Behaviors After Faith-Based Musical Events in Manado
DOI:
https://doi.org/10.51713/jotis.2025.52104Keywords:
Digital Sharing, e-WOM, Faith-Based Events, Generation Z, LoyaltyAbstract
Faith-based musical events in Manado represent a unique intersection of religion, culture, and social connectivity in a region deeply rooted in Christian traditions. These gatherings serve not only as spiritual experiences but also as platforms for intergenerational bonding and digital expression. Generation Z (born 1997–2012) plays a central role—not just as participants but also as digital storytellers, using social media to share and shape narratives of faith. Grounded in electronic word-of-mouth (eWOM) theory and generational media habit frameworks, this study addresses a gap in prior research that has largely overlooked faith-based events and their digital impact. The study investigates whether digital usage (such as booking, payment, and information sources) influences sharing behavior (H1), and whether event satisfaction (content, performers, facilities) also affects such behavior (H2). It further examines the impact of sharing behavior on loyalty (H3), and its mediating role between digital usage and loyalty (H4). This research contributes to a deeper understanding of how Gen Z’s online engagement with faith-based events shapes loyalty and intergenerational communication. The findings provide valuable insights for faith-based event organizers aiming to optimize attendee participation, digital outreach, and visitor retention through socially-driven strategies.
Downloads
References
Apperson, J. M., Blincoe, S., & Sudlow, J. L. 2015. An Exploratory Study of Young Adults’ Attitudes Toward Parental Disclosure of LGBT Identity. Psychology of Sexual Orientation and Gender Diversity, 2(4), 492–496.
Boros, K., & Keller, K. 2023. The Effects of Virtual Business Events on Attitudes and Behavioural Intentions of Generation Z. Marketing & Menedzsment, 57(3), 27–35.
Caton, K., Pastoor, C., Belhassen, Y., Collins, B., & Wallin, M. 2013. Christian Music Festival Tourism and Positive Peace. In The Journal of Tourism and Peace Research, 3(2), 21–42.
Cheung, C. M. K., & Thadani, D. R. 2012. The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model. Decision Support Systems, 54(1), 461–470.
Daniel, R. E. 2018. Experiences of Practitioners Using Music as Therapy at a Faith-Based Organization (Doctoral dissertation, Grand Canyon University).
Karnadipa, T., Safitri, K. A., Vita, D., Swasto, W., Nazura, P., Akbar, G., & Gunawijaya, J. 2022. Millennials and Gen Z: Their Characteristics, Perceptions, and Satisfaction from Leisure and Event Perspectives †. 26–28.
Pivac, T., Blesic, I., Stamenkovic, I., & Besermenji, S. 2011. Event management and consumer satisfaction in tourism industry. African journal of business management, 5(34), 13240.
Poyoi, P., Gassiot-Melian, A., & Coromina, L. 2024. Generation Z and Millennials’ Food-Sharing Behaviour: A Cross-Generational Analysis of Motivations, Satisfaction and Behavioural Intention. British Food Journal, 126(13), 207–225.
Tirocchi, S. 2023. Generation Z, Values, and Media: From Influencers to Bereal, Between Visibility and Authenticity. Frontiers in Sociology, 8, 1304093.
Yağmur, Y. 2024. An Exploratory Research to Reveal the Habits, Motivations, and Tendencies of Generation Z to Use Social Media Platforms as a Leisure Activity. Advances in Hospitality and Tourism Research, 12(2), 172–199.
Yürük, P., Akyol, A., & Şimşek, G. G. 2017. Analyzing the effects of social impacts of events on satisfaction and loyalty. Tourism Management, 60, 367–378.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Journal of Tourism and Interdiciplinary Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.
