The Role of Language and Culture Comodification in Bali Tourism

Abstract

In these decades, the impact of economic globalization influences culture, while international tourism is an inevitable product of worldwide communication. Although professional interpreters and tourist guides can mitigate the language barrier issue, the ever-increasing demand for the use and implementation of multilingual communication has become an important factor that needs to be considered for various necessities, especially for tourists. This article investigates the implications of communication for tourism development and the commodification of culture for Bali Tourism. The research recommends several activities that can be carried out by the community or the government to increase the benefits of language use in supporting local tourism such as (a) multi languages guide may improve guest experience beyond the visiting object, (b) promoting local culture could be explained in the people perception, (c) giving information about safety first, (d) and maintain online promotion and conventionally. .  It is hoped that these four benefits above can help tourists understand matters related to tourism, especially Bali Tourism, such as performances and offered tours that are deeply associated and bound by culture and language. This research is expected to help elevate the function of language in enhancing Bali's tourism. Bali's tourism is known for its culture and language, which are of interest to foreign tourists. This can become a major attraction for tourists to better understand the Balinese culture through the application and learning of the language.