Maintaining the Alcoholic Beverage “Balinese Arak” in Hospitality Business Be Able to Go-Global or Not?
DOI:
https://doi.org/10.51713/jotis.2025.5293Keywords:
Roles, Stakeholder, Go-global, Arak Bali, HospitalityAbstract
Balinese Arak is one of the traditional drinks Balinese artisans produced since the Ancient Hindu kingdom. Among the various products produced, several brands have been recognized internationally. This study aims to analyze the role of stakeholders so that the Balinese Arak alcoholic beverage remains go-global, sustainable and is recognized as a favorite drink in support tourism in Bali. This study is quantitative, with logistic regression analysis using Application Stata 16. The sampling technique was purposive sampling with 170 of respondents. Data biner and numeric were collected from respondents. Dependent variable was X1-Gender, X2-Experience in drink Arak Bali, X3- Government’s Regulation, X4-MSME, X5-Trade Bureau, X6-Artisan and X7-Industries. Independent variables of this research are Y-Opportunity of Arak Bali to be Go-global or not? The findings of this study were variable X1-Gender (male), X2-Experience in drink alcohol, X4-MSME governance, and X5-Trade Bureau’s involvement significantly contribute to the Go-global of Arak Bali. Three others variable; X3-Government’s regulation; X6-Artisan and X7-Industries did not contribute in supporting Arak Bali Go-global. The result model of this research was simultaneously, all these stakeholders contribute actively and positively to maintaining the sustainability of Balinese Arak production. The conclusion of this research provides the positive contribution of stakeholder in supporting Arak Bali Go-global. The implication of this research is a reflection that quality products must be supported by various parties to maintain their sustainability and go-global.
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