Analisis Peran Pentahelix dalam Pengembangan Kampung Ekowisata Keranggan

Abstract

This study aims to analyze the implementation of the pentahelix model in the development of the Keranggan Ecotourism Village in South Tangerang City. The study used a descriptive qualitative approach with a case study method, where data were obtained through interviews, observations, and documentation studies. Informants were selected using a purposive sampling technique involving POKDARWIS members, government representatives, business actors, academics, and tourists. The results show that the pentahelix implementation is already underway through contributions from the government, community, private sector, academics, and the media. The Community Empowerment Group (POKDARWIS) plays a key role in mobilizing the community and liaising between stakeholders. The government has provided training, outreach, and promotion, but infrastructure support remains limited. The private sector contributes through CSR programs, although these are still short-term. Academics are involved in research and technological innovation, but lack ongoing support. The media plays a role in promotion, but communication strategies and destination branding are inconsistent. The main obstacles lie in the imbalanced roles between stakeholders, the lack of external networks, and the weakness of an integrated promotional strategy. This study suggests the need for stronger synergy between stakeholders by expanding government support, strengthening community capacity, building sustainable public-private partnerships, and optimizing the roles of academics and the media.