Autentisitas dan Nilai Pengalaman dalam Festival Budaya: Studi Gawai Dayak di Kabupaten Bengkayang
DOI:
https://doi.org/10.51713/jotis.2026.61135Keywords:
Budaya Dayak, Festival Agraris, Pengalaman Berkesan, Pengalaman Wisata, Wisata Berbasis KomunitasAbstract
Penelitian ini dilatarbelakangi peningkatan tren pariwisata berbasis pengalaman (experience-based tourism) yang menempatkan autentisitas budaya sebagai elemen penting dalam menciptakan pengalaman wisata yang bermakna dan berkesan. Festival budaya, termasuk Gawai Dayak di Kabupaten Bengkayang, tidak hanya berfungsi sebagai media pelestarian budaya agraris masyarakat Dayak, tetapi juga sebagai atraksi wisata berbasis komunitas yang menawarkan pengalaman edukatif, emosional, dan sosial bagi wisatawan. Penelitian ini bertujuan untuk menganalisis pengaruh autentisitas terhadap experience economy dan memorable tourism experience, serta menguji peran mediasi experience economy dalam hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner terhadap 100 responden pengunjung Festival Gawai Dayak di Kabupaten Bengkayang menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan SPSS melalui uji validitas, reliabilitas, regresi linear berganda, dan Sobel test. Hasil penelitian menunjukkan bahwa autentisitas berpengaruh positif dan signifikan terhadap experience economy dengan nilai koefisien beta sebesar 0,9555 dan R-square 62,78%. Experience economy juga berpengaruh signifikan terhadap memorable tourism experience dengan nilai beta 0,7235 dan R-square 62,67%. Selain itu, autentisitas memiliki pengaruh langsung yang sangat kuat terhadap memorable tourism experience dengan nilai beta 0,9630 dan R-square 76,35%. Hasil uji mediasi menunjukkan bahwa experience economy memediasi hubungan antara autentisitas dan memorable tourism experience secara parsial. Dengan demikian, keaslian budaya yang dikemas melalui pengalaman wisata yang edukatif, interaktif, estetis, dan menghibur mampu menciptakan pengalaman wisata yang berkesan dan bermakna bagi wisatawan.
Downloads
References
Amaro, D., Caldeira, A. M., & Seabra, C. 2025. Transformative experiences in tourism: A conceptual and critical analysis integrating consumer and managerial perspectives. Tourism and Hospitality Research, 25(1), 135–146.
Ari, T., & Tinenti, H. G. 2024. Tradisi Gawai Dayak Dalam Kaitannya Dengan Nilai-Nilai Dalam Querida Amazonia. CREDENUM: Jurnal Pendidikan Agama, 6(2), 174–189.
Bahri, S. 2025. Gawai Dayak sebagai Sumber Sejarah Lokal Tradisi Masyarakat Indonesia Sebelum Mengenal Tulisan. Socia: Jurnal Ilmu-Ilmu Sosial, 12(2), 75–81.
Chen, J., Li, N., & Qin, Y. 2020. Research Development of Agricultural Celebration and Festival Based on CNKI Database. 10.2991/assehr.k.200727.065
Chhabra, D., Healy, R., & Sills, E. 2003. Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702–719.
Coşkun, G. 2021. Authentic Experience in Tourism and Commodification. Journal of Tourism Leisure and Hospitality, 3(2), 95–102.
Hariyanti, Y. D., & Anggara, O. F. 2023. Tradisi Gawai sebagai Pendorong Kohesi Sosial bagi Masyarakat Suku Dayak Kalimantan Barat. Ideas: Jurnal Pendidikan, Sosial, dan Budaya, 9(4), 1135.
Hosany, S., Sthapit, E., & Björk, P. 2022. Memorable tourism experience: A review and research agenda. In Psychology and Marketing (Vol. 39, Number 8, pp. 1467–1486). John Wiley and Sons Inc.
Indaryani, M., Lusianti, D., Zuliyati, Rahmawati, N. I., Krisnanda, & Yusof, R. Z. 2024. Troso Weaving Festival: A Catalyst for Cultural Co-Creation. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 8(1), 300–309.
Joseph, B., & Gilmore, J. H. 1998. Welcome to the Experience Economy (pp. 97–105). Harvard Business Review.
Liu, B., Moyle, B., & Kralj, A. 2025. A decade of progress in tourist experience research: five macro-level trends. Anatolia, 36(2), 252–268.
Manojlović, M., Stanovčić, T., & Perović, Đ. 2025. Effects of Cultural Tourism Experience on Tourist Behavior: Insights from Montenegro. SAGE Open, 15(4).
Martono, P. A., Rahayu, N. M. Y. D., & Yanti, N. P. D. E. 2025. Jembrana Regency’s Lively Festival as a Representation of Local Arts, Culture and Tourism in Commemoration of the 130th Anniversary of The City of Negara. Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 8(2), 279–290.
Mehmetoglu, M., & Engen, M. 2011. Pine and Gilmore’s Concept of Experience Economy and its Dimensions: An Empirical Examination in Tourism. Journal of Quality Assurance in Hospitality and Tourism, 12(4), 237–255.
Moosa, Z. 2016. Authenticity and Commodification of Cultural Events for the Maldivian Tourism Industry. International Journal of Asian Business and Information Management, 7(2), 15–24.
Nanggong, A., & Mohammad, A. 2024. Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior. Asian Management and Business Review, 122–136.
Patterson, I., & Aslam, M. U. 2024. Agritourism as an Emerging Sustainable Tourism Industry in Uzbekistan. Sustainability (Switzerland), 16(17).
Peterianus, S., & Mastiah. 2020. Eksistensi Suku Dayak Seberuang Menghadapi Tekanan Modernisasi Melalui Ritual Gawai Dayak. Bestari: Jurnal Pendidikan dan Kebudayaan, 1(2), 36–43.
Rengat, I. S., Ronaldo, P., & Hexano, S. A. D. 2022. Upacara Adat Gawai Suku Dayak Kalbar Sebagai Kearifan Lokal dan Pembentuk Nilai Solidaritas. Titian: Jurnal Ilmu Humaniora, 6(2), 182–193.
Rickly, J. M. 2022. A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity. Annals of Tourism Research, 92, 103349.
Sari, D. P., & Gunawijaya, J. 2023. Keaslian: Daya Tarik Wisata Budaya di Mata Pemuda Suku Baduy. Bogor Hospitality Journal, 7(2), 1–10.
Satrya, I. D. G., Adityaji, R., Susilo, C., Karya, D. F., & Hendra. 2024. The Role of Authenticity, Local Culture, Tourism Perceived Value, and Memorable Tourism Experience for Heritage Tourism Revisit Intention. International Journal of Sustainable Development and Planning, 19(3), 1163–1170.
Sheeba, T., Nanda, S., Rampal, S., Govindaraj, M., Kumar, S., & Prakash, O. 2025. Analysing the role of cultural festivals in promoting rural tourism and community development. Multidisciplinary Science Journal, 7(Supplementary Issue).
Mappe, U. U., Amandaria, R., & Mario, M. 2024. Community Involvement in Agritourism: A Participatory Approach to Rural Sustainable Development. Tolis Ilmiah: Jurnal Penelitian, 6(1), 14–19.
Wang, N. 1999. Rethinking authenticity in tourism experience. Annals of Tourism Research, 26(2), 349–370.
Wirata, I. N., & Widaharthana, I. P. E. 2025. The Role of Kuta Beach Festival in Improving the Kuta, Badung Indigenous community’s Fair towards cultural tourism events. The International Conference on Travel and Leisure (TREASURE).
Yanti, N. K. W., Mahadewi, N. N. T., Wisudawati, N. N. S., Shantika, B., & Yusnny, B. D. 2024. Bali’s cultural festivals: A visitor magnet supporting sustainable tourism. International Journal of Applied Sciences in Tourism and Events, 9(1), 25–40.
Zhou, G., Chen, W., & Wu, Y. 2022. Research on the Effect of Authenticity on Revisit Intention in Heritage Tourism. Frontiers in Psychology, 13.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Journal of Tourism and Interdiciplinary Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.
