Persepsi Masyarakat Lokal Terhadap Festival Jatiluwih Cultural Week (JCW)

Abstract

The Jatiluwih Cultural Week is a festival held by the village of Jatiluwih, located in the Tabanan Regency of Bali. Jatiluwih is a destination designated as a cultural heritage site by UNESCO and serves as the venue for the annual Jatiluwih Festival. This study aims to understand the perceptions of local residents who participate as visitors in JCW regarding the various dimensions of the event during the Jatiluwih Cultural Week festival. The research utilized a quantitative descriptive method with a questionnaire as the instrument, and 103 respondents were sampled using the Slovin formula. The measurement scale of the instrument used a Likert scale, which was then processed into average values or weighted mean scores. It was found that the perception of the community regarding the six event dimensions showed that in terms of transportation, access, and guest reception, the average score was 3.33, indicating it was less satisfactory. Similarly, the entertainment and facilities variables also received less satisfactory scores of 3.34 and 3.32, respectively. However, three other dimensions of the event were perceived positively, with marketing materials scoring 4.04, Culinary Offerings scoring 4.01, and Atmosphere and Decoration scoring 3.98.