Analisis Bauran Pemasaran dalam Meningkatkan Penjualan di Hotel Kamarkoe Seminyak
DOI:
https://doi.org/10.51713/jotis.2025.5165Keywords:
marketing mix, improving sales, hotel kamarkoe seminyakAbstract
The purpose of this study was to determine and analyze how the marketing mix increased sales at Kamarkoe Hotel, Seminyak, and to find out the marketing stages in selling Kamarkoe Hotel products to consumers, the theory used in this study is the theory of marketing mix, this research uses qualitative methods to explore and understand the marketing mix strategy in increasing sales at Kamarkoe Hotel Seminyak. The research was conducted at the hotel location, and the research period was from September 13, 2024, to December 13, 2024. The data used consisted of primary data, such as the results of interviews with eight hotel staff and five guests, as well as secondary data from various sources such as newspapers and hotel websites. Data collection techniques include interviews, observation of marketing strategies, document analysis, and literature studies to understand the phenomenon more deeply. Data analysis is carried out through three main stages, namely data reduction, data presentation, and conclusion drawing. The results of this study state that the application of the 7P marketing mix at Kamarkoe Hotel, Seminyak, is effective in increasing sales by optimizing product quality, price, location, promotion, service, operational processes, and facilities. The marketing strategy starts with the right market segmentation, and promotion through various media, service offerings, and competitive stay packages. Continuous evaluation of customer satisfaction and market trends ensures the hotel's success.
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