Optimizing the Management of Alas Kedaton Tourist Attractions to Improve Memorable Tourist Experience
DOI:
https://doi.org/10.51713/jotis.2025.5168Keywords:
management hospitality, safety and cleanliness, innovation and promotionAbstract
This study examines the factors that contribute to the success of the Alas Kedaton tourist attraction in Tabanan, Bali, focusing on elements such as tourist attractions, management, service, safety, cleanliness, staff hospitality, innovation, and promotion. To gather data, a survey of visitors, interviews with staff managers, and field observations were conducted. The results revealed that Alas Kedaton attracts tourists due to the presence of tame animals and bat populations, as well as the cultural significance of Alas Kedaton. To enhance the tourist experience, the management is recommended to strengthen promotions and increase attractions. Although management was satisfactory, additional facilities need improvement to meet visitor expectations. Safety and cleanliness remain top priorities with strong commitment from the management, though regular monitoring is required. Staff hospitality was highly rated, but communication between local guides and tourists could be improved through language training. Innovation in promotion is crucial; the management should develop creative strategies and introduce new activities. The follow-up plans should include improvements to facilities and training for local guides. By conducting comprehensive evaluations of facilities and implementing innovatived promotional strategies, Alas Kedaton has great potential to become a leading tourist destination in Bali while preserving local environment and culture.
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