The Language of Wonderful Indonesia Promotional Tourism Video: A Semantic Analysis
DOI:
https://doi.org/10.51713/jotis.2025.5170Keywords:
wonderful Indonesia, promotional videos, semanticsAbstract
In today’s digital era, language has evolved beyond its traditional role of conveying messages, becoming a powerful tool for generating income, especially using semantics. Semantics is one of the studies in Linguistics that studies the meaning of language at the level of words, phrases, and sentences. The aims of this study are to identify the denotative and connotative meanings of words and phrases of YouTube channel Wonderful Indonesia created by Ministry of Tourism and Creative Economy. The source of the data are five promotional videos entitled: The Harmony of Bali, Bali Tourism Guide: Do’s and Don’ts for a Wonderful Holiday in Wonderful Indonesia, Bali Safety Guide, Shape a Brighter Future with Bali Levy Regulation, and It’s Time to Unveil Unimaginable Wonders, It's Time for Bali. This research used a qualitative descriptive approach by implementing data collection technique, namely documentation. The research showed fifteen denotative meanings and seventeen connotative meanings in those promotional videos. This research presents significant insights and knowledge related to the semantics theory towards the Indonesian promotional videos and contributes to giving an understanding of linguistics theory and tourism promotion in Indonesia.
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